The Producers' Project

Putting Powerful Tools of Self-Directed Learning
Into the Hands of High School Students and Staff


The Producers' Project, a not-for-profit education corporation, was established in Summer of 2002 to provide student and teacher enrichment and training programs that increase the effectiveness, relevance, permanence and reach of education by blending academic inquiry and discovery with marketable media skills and applications. The Producers' Project is currently seeking funding to underwrite existing and future programming.

The objective of The Producers' Project programs is to deepen, enliven and add real-world relevance to academic subjects. This is accomplished by introducing students and teachers to the powerful tools of production, presentation and self-directed learning that are found in the creation of documentary films and websites.

For Teachers: The Producers' Project provides professional development training in production tools and their application to academics.
For Students: The Producers' Project provides access to new mediums (filmmaking and web production) that enhance academic inquiry, discovery and demonstration.

By pairing successful professionals from a wide variety of industries and academic areas with students and teachers, The Producers' Project builds a framework that bolsters teaching and learning and raises the bar for results – demonstrating that classwork and fieldwork do apply, and that their underlying principles and key findings will be seen and heard.

Through a variety of in-school, after-school and summer Producers' Project programs, academic activities are strengthened by the addition of co-teachers and contributing experts from the fields of:
• Publishing
• Broadcast
• Film
• Internet

These experts share their research, writing, photography, web/video production and presentation skills with students and teachers and assist them in the production of a 10- to 30-minute documentary video and a vibrant, informative website (including personal pages, activities, tests, contests and teaching guides) that correspond with each course.

Each course’s website and documentary – and the professional tools and methods used to create them – serve to enrich student research, inquiry, discovery, collaborative learning, leadership skills and workforce readiness. Within this framework, and with these deliverables in mind, The Producers' Project also helps participants outreach to, work with, and interview industry and academic experts from such fields as literature, media literacy, current events, history, conflict resolution, economics, space, geology and more. These experts provide subject-level knowledge that fortifies the academic foundation of each program.

In Summer 2002, in cooperation with the Alternative Superintendency of New York City’s Board of Education and serving students recruited from their 72 high schools, The Producers' Project piloted its program through two accredited camps:

English/Language Arts: Finding Your Voice in an Age of Conflict
Science: Looking into Space

The results of the Summer pilot – the documentaries “Media and the Truth” from Finding Your Voice in an Age of Conflict and “Life in Space” from Looking into Space, along with their compendium websites (www.vergant.com/producers) – provided concrete results related to the potential academic achievements attainable through Producers' Project programming.

According to Maria Giacone, Director of Instruction for the Alternative Superintendency, “The Producers' Project provided teachers and students with many eye-opening moments. Through reflection and by uncovering assumptions held, they were able to use tools introduced through the program to think and learn critically and creatively. The program provides a strong and innovative framework for integrating the standards required for educational excellence.”

According to Terry Born, principal of Robert F. Wagner Jr. Secondary School for Arts and Technology, home to The Producers' Project’s first summer camp and fall programs: “The enthusiasm, from both the staff and the students was infectious throughout the school. The students were engaged in experiential learning, and were talking about the program in such a way that students and teachers not participating in the program wanted to get involved.”

Details of the Summer ’02 programs and their Screening/Wrap Parties are attached. If you are interested in viewing the documentaries created during the Summer 2002 pilot camps please contact Wendy Dubit at 212-463-9334 or wendy@vergant.com.

In Fall 2002, The Producers' Project is extending its offerings with concurrent programs for teachers and students from within the New York City Alternative Superintendency. In addition to academic courses, The Producers' Project is providing professional development training to teachers who are both participating in current Producers' Project coursework and those interested in leading Producers' Project courses in the future. Additionally, The Producers’ Club will be launched in order to provide additional and ongoing educational opportunities, including invitations to such aligned events as the National Book Foundation’s annual awards and information on mentoring, internship and scholarship opportunities for students.

Future plans include the establishment of Producers' Project programs in numerous schools throughout the New York City Public School system in 2003, and replication of The Producers' Project to additional cities in 2004. The following list illustrates some of the academic tracks and after-school activities that The Producers' Project will encompass and enhance:

• English Language Arts
• Mathematics/Economics
• Science/Social Sciences
• History/Social Studies/Current Events
• Music/Art
• Foreign Language
• School newspapers, websites, speech and drama clubs and more

While the program has been awarded preliminary acceptance for a multi-year contract with the New York City Board of Education and is currently being successfully piloted through the Board of Education’s Alternative Superintendency (with classrooms and some teacher support provided), additional funding is needed to move The Producers' Project into subsequent semesters and additional venues. Salaries, tools, technology, overhead and administrative costs, although kept to a minimum, must be covered.

The Producers' Project is currently seeking seed funding and ongoing support in the form of tax-deductible contributions, grants, program underwriting, sponsorships, and donations of goods and services (including but not limited to computer hardware and software; still and video camera equipment; books, videos and research tools; studio time and documentary distribution). Discussions with foundations, corporations, organizations and additional educational agencies are underway.

Your personal and/or corporate involvement is key to the success of The Producers' Project. And we look forward to discussing it with you.

In addition to the founding team – which includes corporate entrepreneurs Wendy Dubit, Yvette DeBow and Barbara Frerichs, master staff developers John Nassivera and Barbra Stoddard, consultants Gary Welz, Kim Brizzolara, Susan Finley and an array of experts from the fields of journalism, television and film – The Producers' Project is seeking industry experts and leaders to share their skills and to serve on our advisory board and board of directors. An outline of current initiatives, key player bios, and sponsorship opportunities follows.

For every good reason, we hope you will join us.

* The Producers' Project is a not-for-profit* education corporation with 501(c)(3) in formation.


The Producers' Project: Summer and Fall 2002 Programs

Via an accredited summer pilot in collaboration with the Alternative Superintendency of New York City’s Board of Education, The Producers' Project operated two ten-day camps in which academic areas were bolstered by the addition of and guest teachers from the fields of publishing, broadcast and new media as well as by subject-level experts. Learning from and working alongside such experts, students and staff produced a vibrant website and a 10-minute documentary to correspond with each course.

English Language Arts: Finding your Voice in an Age of Conflict
June 24 - July 9, 2002. Based out of Robert F. Wagner Jr. Secondary School for Arts and Technology in LIC, with field trips to relevant sites and with a June 16 Wrap Party at the AOL TW Screening Room.
In “Finding your Voice in an Age of Conflict,” 12 students from an array of Alternative High Schools examined major local, national and global events as the backdrop against which they found and expressed their own visions, voices and viewpoints. Internationally renowned war photographer Teun Voeten, whose memoir was published in Summer 2002, co-taught the course along with master teachers Renee Drygg and John Nassivera, documentary maker Diane Paragas of Civilian Studios, web developer Dennis Crowley of Dodgeball.com, and such guest experts as media dissector Danny Schechter, NBC News director Mark Kusnetz, Peace of Mind producer Mark Landsman, GNN.tv founder Josh Shore, and others. The results are visible at www.vergant.com/producers and via “Media and the Truth,” a Producers' Project documentary available on CD-ROM and VHS.

Science/Social Science: Looking into Space
July 15 - July 26 2002. Based out of Edward A Reynolds West Side High School in Manhattan, with field trips to relevant sites, and with an August 1 Wrap Party at the AOL TW Screening Room.
In “Looking Into Space,” 11 students from an array of Alternative High Schools explored topics ranging from our environment on earth to life, art, music, literature and business in space. Through successive levels of inquiry and discovery from “My Space” to “Outer Space,” students posed provocative questions, conducted interviews and experiments, took field trips and interfaced (live and via distance learning) with such noted astrophysicists as “Invisible Universe” author Fiorella Terenzi and Neil de Grasse Tyson of The American Museum of Natural History. The course was taught by Alternative Superintendency science/math lead teacher John Nassivera with web developer Dennis Crowley of Dodgeball.com and documentary maker Amy Lawday of Leftfield Pictures. The results are visible at www.vergant.com/producers and via “Life in Space,” a Producers' Project documentary available on CD-ROM and VHS.

This semester, from October 19 - January 25, and based out of Robert F. Wagner Jr. Secondary School for Arts and Technology, The Producers' Project will extend its offerings to include a two-month Professional Development series for teachers who plan to implement Producers' Projects in their schools and classrooms, as well as two accredited after-school student courses, which are described below.

Math: Easy as Pi?
From the math our bodies do on a moment-by-moment basis to math’s leading role in areas ranging from navigation, construction, technology, business and economy to art, music and more, students will explore underlying and overarching principles, and will choose an enticing math topic from among the above as the focus of their own inquiry, discovery and documentary. Depending upon the topic chosen and the availability of speakers, guest experts might include Leon Gruenbaum of Math Camp (lead man of the popular music group, and an inventor of math-based musical instruments), Kevin Jones of Math Boat (a software programmer who teaches math via sailing), Ntiedo Etuk and Robert Clegg of Tabula Digita (designers of math-based games and teaching tools), Gary Welz (mathtermind and math video maker), and/or others.

Science: The Interdependence of Life
How related are we, really? More than you might imagine. It is said that what separates the DNA of man from other species could fit on a floppy drive; while the elements that make us same could not be contained on a mainframe. And while it is said that “we are what we eat,” we are even more so what we drink. (Think WATER!) After a sometimes-surprising overview of inter-connectedness (personal, environmental, evolutionary and more), students will choose an area of passion to explore, experiment in, document and present. Depending upon the topic chosen and the availability of speakers, guest experts could include “Natural History of the Senses” author Diane Ackerman, primatologist Jane Goodall, musicologist David Rothenberg, and/or others.


Meet the Producers! Key Bios

The Producers' Project was created by corporate entrepreneur Wendy Dubit, whose numerous entertainment, non-profit, publishing and new media initiatives – built under the Vergant brand (www.vergant.com) and for such companies as BMG, AOL, Pantone and The Council on Economic Priorities – all carry a strong and central educational thread. In 1997, Wendy founded HEAVEN: Helping Educate, Activate, Volunteer and Empower via the Net. HEAVEN's technology training programs taught web production, journalism and leadership skills to NYC students and staff, won broad industry support and significant contracts from the New York City Board of Education, and were honored by ComputerWorld/Smithsonian for their "visionary use of technology in education." Prior to HEAVEN, Wendy was Director of Business Development for The Hub (a joint venture of America Online and New Line Cinema); worked with BMG to launch the Jim Henson Records label, the music and video careers of Mary-Kate and Ashley Olsen, and the “Where in the World is Carmen Sandiego” audio line; served as founding editor of Wine Enthusiast magazine; and wrote for and consulted to a variety of publications. Through The Producers' Project, key skills from each of these industries are harnessed to education – fostering the creation and distribution of compelling Math, Science, Social Studies and English Language Arts programming by and for students and teachers.

Yvette DeBow. Yvette is a New York-based Internet and Media consultant focusing on the convergence of digital and traditional media and its implications for children’s education. Most recently, Yvette was Vice President, Marketing for 3Path, Inc., a hosted Internet solution for the delivery of critical business documents. In this role, she oversaw all marketing communications and product development activities for the company. Prior to joining 3Path, Yvette was an executive at Jupiter Communications, a leading Internet economy research and advisory services firm, for more than five years. She is also the President of Women in New Media (WINM), a non-profit, volunteer driven, educational and networking organization for professional women in the new media industry; previously, she was chair of WINM's community service committee and helped create WINM’s scholarship program for college-bound high school seniors, raising over $30,000 in its inaugural event. Prior to joining Jupiter in January 1995, Yvette was a business and technology journalist. In addition to Women in New Media, Yvette has volunteered and financially supported organizations involved in children’s education development, including MOUSE, HEAVEN, the East Harlem Tutorial Program, and Paul Robeson High School’s Virtual Enterprise program.

Barbara Frerichs. Barbara is President of Lion Marketing, Inc., which specializes in building strategic partnerships for companies and causes. A noted author and entrepreneur, Barbara is also an eCommerce pioneer with a strong background in finance and technology. She has consulted with a number of technology and content companies on strategic marketing; has played roles ranging from interim chief operating officer to advisory board member; and has been responsible for raising more than $35 million in capital for early-stage businesses and non-profit organizations. Prior to her consulting work, Barbara founded ReadUSA.com, where she pioneered the first online interactive transaction sites with partners such as America Online, CompuServe, Prodigy and others. She served as CEO and president of ReadUSA.com for seven years. Currently she is also involved in several publishing and media projects and is active in business-related associations and several charitable organizations, among them, the City Parks Foundation, Women in New Media and The Producers' Project.

Kim Brizzolara. In addition to her extensive experience as a private investment manager, Kim is co-chair of Hampton's International Film Festival, Films of Conflict & Resolution, where she oversees an international advisory board in the development and production of a juried section of films from conflict zones of the world. She is also involved with the festival’s Science in Films section, and works with Children’s Media Project to facilitate student participation in the festival. She has also served as a grantsmaker for the Threshold Foundation, where she designated funds to non-profit organizations that focus on peace and national security issues; as acting director of the Coexistence Center at Baruch College School of Public Affairs, which focuses on conflict resolution, race relations, ethnic diversity and equity in the academic environment and in the community; as conference coordinator for Economists Allied for Arms Reduction and the Robert F. Kennedy Memorial Center for Human Rights; as a campaign organizer for Mario Cuomo, David Dinkins and Michael Dukakis; as author of numerous policy and position papers, grants proposals and freelance articles; and as a reporter for East Side Express and The Philadelphia Inquirer.

Susan Finley. An award-winning new media designer, screenwriter and film producer and the founder of Rhinoceros Presentations, Inc., Susan Finley will be spearheading The Producers’ Club, which will offer ongoing skills and subject-level development for student and teacher participants of The Producers' Project. For her Masters thesis at NYU's Interactive Telecommunication Program, Susan Finley created THE LIZZYS (www.lizzys.com) -- an animated CD-ROM for kids about coping with the process of growing up. It won the school's award for "Pioneering Work in Interactive Media" as well as awards from the Milia Festival in Cannes and The New Voices, New Visions Contest and a commission from the Education Department of the National Gallery of Art, which was featured in USA Today, CNN and Yahooligans. Susan also co-authored the film THE FIRST TIME for New Line Cinema, was Script Consultant for the movies WALL STREET for 20th Century Fox, and IRON AND SILK for Miramax, and is currently Co-Producing INTERSTELLAR PIG with Nickelodeon Movies for Paramount. She wrote and co-designed OCEAN VOYAGER, an award-winning adventure game about the ocean for the Smithsonian's Ocean Planet Exhibit; and "HI, IT'S ME," an interactive exhibit for kids featuring AT&T Lab's newest technology at the Tech Museum in San Jose, CA. Susan has also written and/or produced for numerous educational websites, including Zillions (Consumer Reports for Kids), Sesame Workshop and The College Board.

Barbra Stoddard. As founder and president of Stoddard Tech Tactics, Barbra is a consultant and trainer with deep and long expertise in analyzing, planning, implementing, assessing and evaluating technology and education initiatives. From 1995 - 2000, she worked in increasingly broad capacities for Edison Schools Inc., first as Technology Director of the Boston Renaissance Charter School, for which she created, implemented and supported the educational technology program; later as Director of Educational Technology for schools across the country, where she was responsible for the hiring, training and support of school technology directors and conducted on-site reviews of technology personnel, programs, and plans; and most recently as Vice President of Start-Up School Technology, where she managed the hiring and training of first-year school technology directors, planned and coordinated training institutes and conferences, and provided mentoring and ongoing professional development and support. Prior to this, Barbra served as Technology Specialist for Falls Church City Schools, where she coordinated the computer curriculum and collaborated with the Department of Education on model teaching projects. Barbra is a frequent presenter at educational conferences and forums and is widely published in educational journals.

John Nassivera. John is an educator with more than 15 years of experience as a staff developer, teacher, educational consultant, and curriculum developer. He has a special expertise in high school science education as well as the training of teachers. John has worked with universities and school districts to integrate the research and resources of informal learning centers (e.g., American Museum of Natural History and The New York Botanical Garden) into the curriculum of secondary science classrooms and has written and directed the implementation of grants to fund the training of teachers, design of curriculum and the implementation of special educational opportunities for high school students in informal learning settings. He has designed curricula for secondary science classrooms for the New York City Board of Education, where he has provided teacher training for the past five years. For the past four years, John has been an Adjunct Lecturer in Science Education at Lehman College, Hunter College and City College of the City University of New York.

Renee Drygg. Artist, technologist and teacher Renee Drygg has a long and accomplished career in arts and technology education and integration. She is currently Technology Coordinator at Robert F. Wagner, Jr. Secondary School for Arts and Technology, where she oversees sophisticated computer, video editing and distance learning facilities and networks; designs and maintains the school’s www.rfwagnerjr.org website, teaches computer arts and manages innovative initiatives with such community partners as The Producers' Project, New Visions for Public Schools and MOUSE. She has also taught basic, advanced and interactive math; media literacy; and an array of art and art appreciation classes both at R. F. Wagner and at the community college level. Her solo and group art exhibitions have appeared in locales ranging from Allgirls Gallery in Berlin to The Museum of Contemporary Art in Chicago, and articles about her work have appeared in The Chicago Tribune, The Chicago Reader, The New Art Examiner and elsewhere.

Dennis Crowley. Webmaster extraordinaire and fluent in such languages as HTML, ASP/VBScript, WAP/WML/HDML/cHTML, dHTML & CSS, BuddyScript, Javascript, and vXML/XML, Dennis is the founder and lead developer of Dodgeball.com – a network of city guide products built around the concept of user-generated content. He has developed applications for the web, internet-enabled mobile phones, Palm /PocketPC organizers, instant messenger clients, and IVR/voice response networks. Previously, Dennis was a member of the product development team at Vindigo – the leading developer of personal navigation applications for wireless and mobile devices – where he shaped user experience of and defined UI and functionality changes for both Palm OS and WAP-enabled products. Dennis also served as Senior Producer/Web Production Manager for Jupiter Communications, where he acted as project manager for front-end design and production of Jupiter's website and was responsible for the production and maintenance of all online content and deliverables.

Gary Welz. Gary has over 20 years of experience in education and media as a teacher, writer, speaker, producer, consultant and journalist. He has special expertise in science and mathematics education as well as digital media production, asset management and distribution. For 12 years, Gary was an Adjunct Lecturer in Mathematics at John Jay College and Lehman College of the City University of New York. He taught Calculus at the Barnard School in New York and he has also taught basic multimedia authoring classes at various levels. Gary is the author of many conference papers and trade press articles about the development of the media industry on the Internet and multimedia technologies. In 1991, with support from the Alfred P. Sloan Foundation, he conceived and authored a business plan for a television network for scientists and engineers. As founder of Science Television, he produced and directed video lectures by several well-known mathematicians. The American Mathematical Society distributes these tapes.

Co-Teachers and Mentors for The Producers' Project Include:

Teun Voeten, (http://www.teunvoeten.com/), reporter/correspondent who has extensively photographed war-torn Bosnia, Rwanda, Afghanistan, Sierra Leone and the Sudan, and whose memoir, “How De Body: One Man’s Terrifying Experience in Sierra Leone,” will be published this summer.

Danny Schechter, MediaChannel (http://www.mediachannel.org/) founder and executive editor Danny Schechter is also a founder and Vice President/Executive Producer of Globalvision, Inc., an award-winning media company formed in l987.

Marc Kusnetz, For more than 20 years, Marc Kusnetz has been a producer for NBC’s Nightly News.

Geo Geller, artist and videographer whose works include “Framing New York,” “Random Place” and extensive tapings at Half King literary readings and Cornelia Street Café’s Science Sundays.

Diane Paragas is a writer/producer/director of award-winning international television documentaries and commercials. Diane began her career in advertising and eventually broke into television at MTV in 1995 to help launch MTV Networks in Asia.

Mark Landsman has taught video production in New York City public schools and is an independent filmmaker whose recent work centers around youth culture. He is the producer and director of PEACE OF MIND, the first documentary to be jointly produced with a group of Palestinian and Israeli teenagers. The film won an Audience Award for Best Documentary at the 1999 Hamptons International Film Festival and was presented on the ABC News program, "Nightline."

Josh Shore, a television producer and brand strategist, is co-founder of Guerilla News Network (www.gnn.tv). Josh, along with his partner, Stephen Marshall created gnn.tv to provide an alternative distribution channel to showcase under-reported news and events from around the world. Their most recent documentary, Crack the CIA was an award winner at the 2002 Sundance On-Line Film Festival in the live action category.

Dr. Neil de Grasse Tyson is the first occupant of the Frederick P. Rose Directorship of the Hayden Planetarium. Tyson's professional research interests include star formation, exploding stars, dwarf galaxies, and the structure of our Milky Way. Tyson's recent books include a memoir The Sky is Not the Limit: Adventures of an Urban Astrophysicist.

Fiorella Terenzi, (www.fiorella.com) – PhD astrophysicist and author/producer of “Heavenly Knowledge” (HarperCollins/Avon Books), “Invisible Universe” (best-selling Voyager CD-ROM) and “Music from the Galaxies” (an Island Records/Polygram album based on Fiorella’s acoustic astronomy research).

And Many More….



The Producers' Project relies upon program sponsorship and underwriting, charitable contributions, education contracts and government grants to operate its education program and web and video productions. The Producers' Project’s plans to build and expand a replicable model will only be possible through the generous support of individuals, corporations and foundations.

Through sponsorship of The Producers' Project, you will be seeding a unique educational, motivational and workforce development program that will enrich young lives and provide the foundation for a national and international program.

In addition to grants, corporate sponsorship and charitable contributions, The Producers' Project is seeking nominees for our board of advisors and volunteers who can share their skills, serve as mentors, host field trips and interns and help seed our scholarship program.

In addition to the specific sponsor opportunities listed below, The Producers' Project is interested in pursing individual and corporate tax-deductible contributions that will be used to develop, manage and expand our professional development and student programming. For more information, please contact Wendy Dubit at 212.463-9334.

Fall 2002 Producers' Project Packages Include:

Title Sponsors:

Diamond Star: $50,000
Underwrites all Fall 2002 student programming. Name above the Title of Websites and Documentaries produced in Fall 2002 or Spring 2003
Platinum Star: $25,000
Underwrites one student course in the Fall of 2002. Name below the Title of all Websites and Documentaries produced in Fall 2002 or Spring 2003
Gold Star: $12,500
Underwrites a portion of a student course. Name below the Title of any one Website and Documentary produced in Fall 2002 or Spring 2003

Title Sponsors will receive prominent mention in all prepared collateral material (including press releases), as well as significant recognition at:

The Producers' Project Wrap Parties**
The Producers' Project organization Website


Contributing Sponsors:

Silver Star: $10,000
Bronze Star: $5,000
Co-Star: $2,500

Underwrites a portion of student courses produce in the Fall 2002 or Spring 2003. Contributing Sponsors will receive suitable recognition at all Producers' Project Promotional Events, including Producers' Project Wrap Parties** and The Producers' Project organization Website.

Producers’ Pack Sponsors: $5,000 plus donations of applicable gear

Examples of Producers’ Pack Camp gear:
• Coursebooks (minimum quantity: 50 per book)
• Co-Branded Backpacks/Messenger bags (minimum quantity: 50)
• Co-Branded T-Shirts Hats (minimum quantity: 50)
• Digital equipment, software & supplies (computers, scanners, video recorders, cameras, film, software)
• Workbooks (minimum quantity: 50)
• Complimentary or discounted passes to cultural institutions, film screenings, theatrical productions and more (minimum quantity: 50 per pass)


**Summer 2002 Producers' Project Wrap Parties, both held at AOL Time Warner’s 75 Rockefeller Plaza screening room, took place approximately one week after the conclusion of each Camp. Teacher, mentors, students, family members, friends, contributors, industry and academic experts, press and special guests were invited to celebrate the achievements of the students. Both Wrap Parties included overviews of the program and websites, presentations of the documentary films and question-and-answer sessions with The Producers. They provided ample opportunity to meet and mingle with the pioneering students, teachers and mentors of The Producers' Project and to get first-hand accounts of this innovative and exciting program. A similar screening of both pilot program documentaries will be held this Fall, while documentaries made in Fall 2002 will be screened in January of 2003.

For every good reason, and because youth are 30% of our present population but 100% of our future, we hope you will join us!!!


*The Producers' Project is a not-for-profit corporation with 501(c)(3) in formation. Contributions of all forms are tax-deductible to the extent allowed by law, with checks, made payable to The Producers' Project, sent to the address below.

The Producer's Project
77 Fifth Avenue, Suite 2C • New York, NY 10003
Tel 212.463.4334 • Fax 212.463.9221 • www.vergant.com/producers.htm

 

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